In my last article, I mentioned how search habits are evolving, and your audience is no longer relying solely on Google, even though it still dominates global search traffic. Platforms like Instagram, TikTok, YouTube, Pinterest, and Reddit are becoming primary discovery tools, especially for younger audiences.
A Search Everywhere Optimization strategy is all about making sure people can find your business on different search platforms, so you can reach more customers, get them engaged and grow your sales. When done well, this strategy means that you should be able to weather any algorithm shift. But let’s be real — trying to show up everywhere at once isn’t doable. So, how do you figure out which platforms should be your top focus? Let’s break it down.
Related: I Have Over 214,000 Followers on TikTok. Here’s What I’m Doing Right Now In Case a Ban Happens.
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